Public libraries and the Internet: A twenty-five year perspective

When I proposed in 1993 to the then National Commission on Libraries and Information Science (NCLIS) a national survey of public library use and access to the Internet, there was some skepticism that public librarians and policy makers needed such a study – despite an earlier 5-6 years of work on libraries and the Internet we had done before 1993.  When the data from this first survey were released in 1994 there was considerable interest in its findings – especially data related to the percentage of public libraries (20.9% as reported in 1994) that provided public access to the Internet.

Since that first national survey, sponsorship changed a number of times to different units of the American Library Association, NCLIS, the Institute of Museum and Library Services, and the Bill & Melinda Gates Foundation.  The national survey evolved into a much larger effort and became the Public Library Funding and Technology Access Study (PLFTAS) of which the most recent is the 2011-2012 Public Library Funding and Technology Access Study.

The purpose of this blog is NOT to make statistical comparisons related to public library use and access to the Internet between then and now.  But rather, it is to offer a couple of perspectives on public libraries and the Internet in terms of past and future themes.

Some perspectives from many years of being involved in the survey and the earlier development of Internet use and access by public librarians include:

• Public libraries may have been slow initially to connect to and use the Internet, but adopt they did.  And as they increased their use of the Internet and applications related to it, many innovative services and uses – shared catalogs and resources, interactive video, social media, etc. – have  been discovered and implemented which have revolutionized public library “services” and “access” to information. 

• This revolution, however, is a continuous tsunami that will require ongoing innovations as broadband, networking, digital services/resources, cloud computing, etc. continues to explode.  To some extent these developments appear to be much more challenging and possibly more expensive to implement than those in the early 1990s, when the objective as to simply “get connected” to the Internet.

• The extent to which public librarians have received adequate education in the broad areas of information technology deployment, management, and assessment continues to be problematic.  And the extent to which library staff regularly update their knowledge to stay abreast of information technology developments will only become more challenging. Better use of online education, webinars, etc. may help deal with this challenge.

• The degree to which public libraries can continue a balancing act between providing “traditional” library services and digital services is unclear.  As a result of the economic stress that began in 2008, the “new normal” of public library funding may require considerably different models in the provision of services and access to resources that are likely to be network-based.

• Public library apps (see August 8 blog post) and the use of social media to support public library services and access to digital information are only in their infancy.  As the population grows more familiar with apps and social media (and the demography is in the favor of much more user adoption and use in these areas), public libraries will need to exploit these applications and social media to support library services.  Such may be the next BIG challenge for public librarians… but there always will be the next challenge.

Many of the current public library service and information access/delivery issues are quite similar to those in the early 1990s and are likely to continue to be important in the future: literacy, funding, advocacy, etc.  But exploiting broadband and the digital environment for the benefit of public library users will be a critical success factor that simply cannot be ignored by any public library. 

Planning now, strategically, for exploiting information access/delivery/services with the various information technologies available now and in the future is a given … and one that cannot be ignored by public libraries.  Luck and serendipity will have little impact on whether libraries are able to exploit information technologies successfully in the future.  Vision, leadership, innovativeness, and planning are more likely the necessary ingredients to move public libraries into the next era of digital services and information access.

Dr. McClure is the President of Information Management Consultant Services, LLC, imcscrm@attglobal.net

Score 1 (or more) for the Digital Divide and 0 for Florida public libraries

We have discussed the digital divide implications between rural and urban/suburban settings noting how rural public libraries struggle to provide adequate broadband and information technology (IT) support. The Public Library Funding and Technology Access Study (PLFTAS) data demonstrate this struggle. Recent events in Florida suggest that strategies to reduce the rural digital divide – or at least the role that libraries can play in reducing that divide – will remain difficult.

Some background is in order. Last week Governor Rick Scott vetoed $1.5 million that would support multi-type library cooperatives (MLC) covering different regions in the state. Due to the recession, many public libraries in Florida have had budget cuts of 30-40 percent And over recent years, State Aid to libraries has been reduced significantly to the minimum amount that allows the State to qualify for Institute of Museum and Library Services (IMLS) Grants to State Library Administrative Agencies.

While the $1.5 million veto may not sound like much money, the pain likely will be felt disproportionately in rural areas since many of the rural libraries depend on their MLC for a range of IT access, training, and support. As part of this blog, I interviewed a number of Florida public librarians for their assessment of the veto on the digital divide in Florida.

One person commented that the veto was an “insult to injury” given previous cuts and listed a range of IT services, staff, training, and support that likely would be reduced in her rural library. Another thought that the support they had been receiving from their MLC “made the difference” between mediocre and above average IT services. Yet another noted that maintaining high-speed broadband and support services may now become a “luxury.” Still another noted that probably 97% of all the training her library staff received came from her MLC. Other stories and testimonials abound.

We have all read the various strategies and heard the exhortations about how libraries can reduce the digital divide, provide public access to a range of broadband and IT services, offer a range of IT and broadband training, work/collaborate with other community organizations and residents, etc. While these strategies are great ones, at the end of the day, resources (i.e., money) are needed to make these services happen.

Data related to the 2010-2011 PLFTAS on the urban-rural digital divide will be updated in the soon-to-be-released 2011-2012 PLFTAS. These will be most interesting in terms of trends and the degree to which this digital divide between rural vs. urban/suburban is being reduced, or not. But since the data were collected in the fall of 2011, the impact of Governor’s Scott veto on funding Florida MLCs and their support for rural libraries’ IT-related services and training, for example, will not be represented.

As many states complete their annual legislative session this month, we’d all like to hear how individual states fared this year in public library funding. So take a moment to post a quick comment to this blog summarizing how the budget wars affected libraries and the digital divide in your state. Will libraries be better off in your state this time next year?

Despite the anguish and teeth-gnashing of many librarians here in Florida, they will continue to fight the good fight and try to reduce the impact of the digital divide as best they can – especially in rural settings. The veto will just make that task more difficult to accomplish.

But there are a number of very clear conclusions as to reducing the digital divide: first, there has to be political will at all jurisdictional levels that recognizes that the digital divide exists; second, cuts in resources to libraries only make the digital divide worse; and third, people without access to high-speed broadband and related services – whether from the library or not – are disenfranchised residents of this country.

Dr. McClure is the President of Information Management Consultant Services, LLC, imcscrm@attglobal.net

Welcome to the toll-free bridge over the digital divide

It was good to read the announcement for the launch of the Broadband Technology Opportunity Program (BTOP) grant project at the Simla branch of the Elbert County (CO) Library District. The grant provides for a new mobile computer lab and accessible computer station. The mobile lab has been developed to provide training opportunities to improve job-related computer and Internet skills.

Thankfully, as the unemployment rate again inches up, another public library is able to expand its “safety net” to the community. In addition to the computers, the grant provides the basic technology training that, for many people, is their first introduction to using a computer.

As reported in the new 2010-2011 Public Library Funding & Technology Access Study, 87.4 percent of Colorado libraries report providing technology training for the public. This matches the overall average for this year’s study. Here’s how it breaks out nationally by type of training:

PUBLIC LIBRARY OUTLETS OFFERING FORMAL OR INFORMAL TECHNOLOGY TRAINING AVAILABILITY, BY METROPOLITAN STATUS

Metropolitan Status

Training Availability

Urban

Suburban

Rural

Overall

Offers formal technology training classes

58.8%

46.6%

25.2%

38.0%

Offers one-on-one technology training sessions by appointment

29.2%

30.9%

25.9%

28.1%

Offers informal point-of-use assistance

79.4%

80.5%

77.3%

78.8%

Offers online training material

40.2%

34.9%

22.4%

29.5%

Does not offer any technology training

7.6%

10.7%

15.6%

12.7%

Nationally, libraries report that assistance for job-seekers continue to be the most in-demand technology service. In the recent study, over 89 percent of Colorado libraries report providing access to jobs databases and other job resources. Thanks to the BTOP grant, many more job-seeking residents will be able to benefit from library services and staff expertise.

The Colorado BTOP project, titled “Bridging Colorado’s Great Digital Divide,” involves public, school, and tribal libraries, and will benefit 76 communities. In addition to the BTOP stimulus funds, the grant is supported with funding from the Bill & Melinda Gates Foundation and matching funds from the Library District.

Kudos to the library for getting the Elbert County Farm Bureau Federation to donate ice cream sundaes for the upcoming project open house. Hope there are lots of moist towelettes close by!