Public libraries and the Internet: A twenty-five year perspective

When I proposed in 1993 to the then National Commission on Libraries and Information Science (NCLIS) a national survey of public library use and access to the Internet, there was some skepticism that public librarians and policy makers needed such a study – despite an earlier 5-6 years of work on libraries and the Internet we had done before 1993.  When the data from this first survey were released in 1994 there was considerable interest in its findings – especially data related to the percentage of public libraries (20.9% as reported in 1994) that provided public access to the Internet.

Since that first national survey, sponsorship changed a number of times to different units of the American Library Association, NCLIS, the Institute of Museum and Library Services, and the Bill & Melinda Gates Foundation.  The national survey evolved into a much larger effort and became the Public Library Funding and Technology Access Study (PLFTAS) of which the most recent is the 2011-2012 Public Library Funding and Technology Access Study.

The purpose of this blog is NOT to make statistical comparisons related to public library use and access to the Internet between then and now.  But rather, it is to offer a couple of perspectives on public libraries and the Internet in terms of past and future themes.

Some perspectives from many years of being involved in the survey and the earlier development of Internet use and access by public librarians include:

• Public libraries may have been slow initially to connect to and use the Internet, but adopt they did.  And as they increased their use of the Internet and applications related to it, many innovative services and uses – shared catalogs and resources, interactive video, social media, etc. – have  been discovered and implemented which have revolutionized public library “services” and “access” to information. 

• This revolution, however, is a continuous tsunami that will require ongoing innovations as broadband, networking, digital services/resources, cloud computing, etc. continues to explode.  To some extent these developments appear to be much more challenging and possibly more expensive to implement than those in the early 1990s, when the objective as to simply “get connected” to the Internet.

• The extent to which public librarians have received adequate education in the broad areas of information technology deployment, management, and assessment continues to be problematic.  And the extent to which library staff regularly update their knowledge to stay abreast of information technology developments will only become more challenging. Better use of online education, webinars, etc. may help deal with this challenge.

• The degree to which public libraries can continue a balancing act between providing “traditional” library services and digital services is unclear.  As a result of the economic stress that began in 2008, the “new normal” of public library funding may require considerably different models in the provision of services and access to resources that are likely to be network-based.

• Public library apps (see August 8 blog post) and the use of social media to support public library services and access to digital information are only in their infancy.  As the population grows more familiar with apps and social media (and the demography is in the favor of much more user adoption and use in these areas), public libraries will need to exploit these applications and social media to support library services.  Such may be the next BIG challenge for public librarians… but there always will be the next challenge.

Many of the current public library service and information access/delivery issues are quite similar to those in the early 1990s and are likely to continue to be important in the future: literacy, funding, advocacy, etc.  But exploiting broadband and the digital environment for the benefit of public library users will be a critical success factor that simply cannot be ignored by any public library. 

Planning now, strategically, for exploiting information access/delivery/services with the various information technologies available now and in the future is a given … and one that cannot be ignored by public libraries.  Luck and serendipity will have little impact on whether libraries are able to exploit information technologies successfully in the future.  Vision, leadership, innovativeness, and planning are more likely the necessary ingredients to move public libraries into the next era of digital services and information access.

Dr. McClure is the President of Information Management Consultant Services, LLC, imcscrm@attglobal.net

2012 Study highlights provision of innovative technology despite budget cuts

With the release of the 2011-2012 Public Library Funding & Technology Access Study, libraries have access to current national and state data and supporting anecdotal evidence that can help library staff and trustees advocate for support for technology infrastructure and resources.

The new report highlights how strategic vision and careful management have helped U.S. public libraries weather the storm of the Great Recession, supporting their role as a lifeline to the technology resources and training essential to social inclusion and full participation in the nation’s economy. However, the report underscores the competing concerns that face America’s libraries: cumulative budget cuts which threaten access to libraries and services, increasing demand for technology training and the chronic presence of the digital divide.

 Key findings include:

  • 62% of public libraries report that they are the only source of free public access to computers and the Internet in their communities, with an increase to 70% in rural communities.
  • For FY2012, 57 percent of libraries report flat or decreased operating budgets, while at the same time, 60 percent of libraries report increased use of public Internet computers.
  • 76% of libraries offer access to e-books, an increase of 9% from last year.
  • 39% percent of libraries provide e-readers for check-out by patrons.
  • 91% of public libraries provide free Wi-Fi, and 74% of libraries report use of Wi-Fi increased in 2011
  • For the third year in a row, 40% of state libraries report decreased state funding for public libraries.
  • 65% of libraries report having an insufficient number of public computers to meet demand, this increases to 87% in urban libraries.

More key findings are outlined in the Executive Summary, the key findings handout, and this infographic:

 We hope you’ll take the time to look through the full report, which includes state-by-state analysis on public library technology resources, and an illuminating qualitative component from interviews with library directors and staff in Georgia and Idaho.

 Over the new few weeks we’ll highlight different sections of the report, as well as introduce you to the resources we’ve developed to help you use the PLFTAS data to advocate for your own library.

 Thank you to the staff at the 7,252 public libraries that completed this year’s survey. The time you took to provide the data in this report offers valuable information for national, state, and local policymakers, library advocates, researchers, practitioners, government and private funding organizations, and others to understand the impact, issues, and needs of libraries providing public access computing.

E-government services from public libraries

As the United States continues to experience difficult economic conditions, public libraries continue to provide a significant range of E-government services and resources to its users.  The 2010-2011 findings from the Public Library Funding and Technology Access Study (PLFTAS) regarding E-government and job seeking support paints a very active  picture of how public libraries have been an important contributor to helping folks access E-government and find job opportunities.

Additional summary and analysis of the PLFTAS data suggests the following key points:

  • 90% of public libraries help people understand and use government websites;
  • 89% of public libraries report that providing access to government information and services is important to their community;
  • 80% of public libraries help people apply for E-government services; and
  • 68% of public libraries help people complete E-government forms.

The report summarizing the PLFTAS data goes on to state that while public libraries are heavily engaged in E-government services, the library also faces many challenges – which the report further describes. But oftentimes, the demand for such E-government services outpaces the capacity of the library to meet those demands.

A number of local, state, and federal websites have language similar to that at the US Department of Education (FAQ 7) that directs individuals who do not have a computer to the public library.  Indeed, my experience in dealing with E-government services provided by local, state, and federal agencies suggests that many of these agencies regularly refer people for both assistance and computers to their local public library.  In short, these agencies regularly promote the use of public libraries for E-government services, in some instances because the agency has inadequate staff to do so itself.

An important resource for assisting libraries with E-government services is an E-government Toolkit developed by the American Library Association (ALA). Another good example is the Pasco County Library System (FL) Online Government Services Website.  But a key issue in the provision of E-government services and resources to the public is the library’s ability to meet the demand and cost for these services – many of which are described in the ALA Toolkit or at the Pasco County website.

We’d look forward to hearing the experiences of readers in the provision of E-government services from their libraries – what are some of the critical success factors that need to be in place for successful E-government services? How can libraries best meet these E-government needs given the difficult economic times we have currently?  Please offer your comments (“reply”) below to share with others.

We’ll explore these comments, some of the issues raised, critical success factors in the provision of E-government services, and especially consider the costs, benefits, and broadband needs for successful E-government services in the next blog.

New study on Internet use at home ties to the impact of libraries

In casual conversation with family and friends, questions regarding the need for and future of libraries continue to come up. While presenting stats on increased circulation and visits are somewhat of a surprise, what really gets jaws to drop is the fact that almost one-third of Americans do not have high speed internet access at home. Those in the conversation quickly grasp the challenges faced by the “have-nots.” This is always a great tie-in when highlighting the importance of libraries in providing essential services and bridging the digital divide.

Earlier this month the Economics and Statistics Administration (ESA) and the National Telecommunications and Information Administration (NTIA) released: Exploring the Digital Nation: Computer and Internet Use at Home. No surprise that the digital divide still exists between different racial and ethnic groups and between urban and rural areas in the U.S. But the report notes that socio-economic differences, such as income and education, explain much-but not all – of this divide.

The study has so much rich information, with many illuminating graphs, that I’ll forgo listing out highlights and just recommend that you download the study. The study does report that at least 20 percent of individuals without broadband service at home rely on public libraries for access.

Following is the study’s snapshot of home Internet access:

So when libraries come up in the discussion around the holiday table, remember to share the big numbers, including the fact that in 65% of communities, the public library is the sole source for free access to computers and the Internet (73% in rural communities).  Trust me, you’ll see those jaws dropping.